This logo and identity seeks to create a cohesive digital and physical presence that portrays its classy but exciting atmosphere. The display type is created using the typeface Swear from OH no Type Co. This typeface has a specific font called “cilati” (“italic” spelled backwards) which reverses the areas of thick and thin on an italicized character to create type that is widely expressive but still very readable. The more organic forms parallel the vibrant atmosphere of the bar and its drinks. From this, a few ligatures have been altered to add more movement and interest based off some preliminary sketches: the crossbar of the “e” has a more dramatic curve, an arm was added to the “a”, and the terminals of “b” and “f” were changed to flow with the design. The supporting text uses an international typeface created by the Indian Type Foundry; it has both Latin and Devanagari characters, the primary script in India, which gives the restaurant an option to implement bilingual information. The geometric structure of the font supports the display type and nods to the more industrial interior of the restaurant.