Psyche Shifts is a clothing brand dedicated to creating wearable art that shares positive messages about mindset and mental health. They seek to create change from the perspective of those who wear it and see it and believe one positive thought can be the pivotal turning point for changing perspectives. I struggled with depression a lot throughout high school and in college, and when I eventually mustered the motivation to go to therapy, I went to an art therapist who specialized in Cognitive Behavioral Therapy (CBT). I became very interested in the subject after it played a major role in my recovery and combined my desire to help others with my interests in art and fashion to create this brand. The logo resembles a butterfly—the Greek symbol for the psyche—while subtly incorporating the letters ‘P’ and ‘S.’ The jagged corners paired with flowing lines give the logo a unisex and alternative feel, appealing to the brand’s target audience. The contrasting sans-serif font adds a contemporary and futuristic touch, enhancing the brand’s uplifting intentions.