While the existing design is much more muted, this design uses vibrant colors and gradients to fill the page and portray the cast light that reflects from a movie screen; it also nods to the idea of the sun’s glow.  The animated portion of the poster uses the eclipse as a pivotal transition point for the display text. The basic sans serif typeface morphs through three stages of hand-drawn letters and expand and shift with each stage to further play off the theme of glow and radiation. The supporting text is placed around the top and bottom edges of the poster to frame the final phase of the display lettering. In the animation, small bursts of white light reveal the text in portions. The most prominent parts of the supporting text are the name of the event and organization and have the highest contrast; placed in the upper left and bottom right corners, they draw the eye around the composition in a clockwise direction that is gently aided by the circular gradient background.